It seems Zee TV is all set to revamp its programming in its afternoon band!! The only two shows of the channel, Rakhi and Vivaah seen in the afternoon band are now all set to go off air.
“The TRP’s of the shows were not too good and hence the channel decided to scrap down its afternoon slot. Now they are planning to air the re-run of their prime time serials,” says the khabroo.
We contacted Nupur Joshi the lead of Rakhi who confirmed saying, “Yes the show is going off air but I don’t know the reason, you better ask the channel.”
We called up Pintoo Guha of Film Farm, Producer of Rakhi to know more details. "We had been discussing about this since long. Anyways the show is coming to a logical end. The channel felt the show has not made any economic sense and thus its going off air," he states.
While Parivaa Pranati of Vivaah fame quips that, “This show never got a good time slot anyways. I don’t know why suddenly the show is being pulled off air.”
As per our sources, “The last episode of Rakhi will be aired on February 6, while Vivaah will see its end in the last week of the same month. Nothing has been finally decided on it.”
We tried calling the Business Head of Zee, Tarun Mehra, but he asked us to contact the PR department.
As a confirmation, a reliable source from the channel informed us that, "The two shows will be going off air, but not too soon. We are coming up with a new strategy, so we are in the process of finalizing things. Once these two shows go off air, we will be airing re-runs till we come out with our next move".
Let’s see what will be the next step the channels takes for its revamp...
Reporter: Rachana Trivedi, Srividya Rajesh
Author: Rachana Trivedi
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