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OTT platforms are in a hard tussle to acquire the market and audience

OTT platforms and their struggle to acquire the market and consumers of the new age platforms…

Published: Thursday,May 30, 2019 10:49 AM GMT-06:00
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OTT platforms and their struggle

OTT platforms and their struggle

The rising exposure of OTT platforms has revolutionized the content throughout the world. The narration of stories from the world directly lined on to your portable devices has summoned the need for more creative and unique content which sells. The comprehensive OTT platforms all over the world loosely represents an arena of opportunities which will open itself for a larger audience.

During a recent media interaction at Promaxbda India, Rajiv Bakshi, CEO, Reliance Entertainment’s Big Synergy today led a panel along with other luminaries Ali Hussein Hussein (COO – Eros Digital), Aparna Acharekar  (Programming head – Zee5), Gautam Talwar (Chief content officer MX Player) , Vijay Subramaniam (Director and head content – Amazon)  and Zubin Dubash (Coo Digital, Shemaroo entertainment) spoke on great lengths how India’s online video audience is set to double over the next five years to 550 million- a user base more than twice that of the United States.

The panel discussion was held with pomp at a venue in the suburbs of western Mumbai. The discussion turned out to be highly insightful and full of knowledge as the above-mentioned panelists spoke at length about OTT.

The entire panel was spearheaded by Rajiv Bakshi while others shared their inputs on the same.

With the emergence of various digital platforms in India, the international and domestic OTT platforms are in a hard tussle to acquire the market and audience. The need for richer and sensible content has led the audience marching towards OTT platforms. However, pricing tends to be the major concern amongst the customers. The interaction aimed at how did they (OTT platforms) do it? Who is leading this pack? Do early moves come with an advantage? What is viewer expectation and what is the impact on TV?

The evolving trends mostly focus on television as the interaction totally hinted how that has been a comparative inclination of the consumers from television to OTT platforms. The interaction shared emerging and imminent trends, diverse business models, success benchmarks, fears and challenges and how you can continue to be a part of this amazing journey.

The inception of strong contenders in the market of OTT platforms are trying to get a strong hold on the upcoming opportunities to provide affordable pricing and quality rich content. The search for niche and creative content has been a journey of obstacles and content which can nurture an array of audience.


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