Beginning March 31st, NDTV Imagine presents INDIADHANUSH, a unique new series that showcases fascinating and sometimes unknown facets of India's diverse artistic culture, lifestyle and heritage! Produced by Siddharth Kak's Cinema Vision India, Indiadhanush will air from Monday to Friday at 12.30 pm only on NDTV Imagine, making weekday afternoons more interesting!
Indiadhanush team has traveled extensively across the length and
breadth of the country to discover cultural connections, lesser known
arts and artists, exotic destinations, unique facets of historic sites
and new dimensions of the country's rich heritage as well as the
lifestyle of its communities. This new series is hosted by Siddharth Kak and Ami Trivedi.
Announcing the launch of this show, Ms. Shailja Kejriwal, EVP- Content, NDTV Imagine said,
"People have become so busy in their day to day lives that they do not
get the time to open their eyes to the beauty around them! While NDTV
Imagine offers a range of programming that is distinctive and
memorable, Indiadhanush will capture the myriad scenes, rich culture
and vibrant personalities which will help our viewers rediscover our
Adds the director of the show, Mr. Siddharth Kak, "Indiadhanush
is a show for everyone who loves India and will appeal to everyone
across age groups! The show is an attempt to highlight the diversity of
the country and will showcase a new discovery in each episode, in an
Indiadhanush will debut on NDTV Imagine on March 31, 2008 and will air from Monday to Friday at 12:30 pm.