NDTV Imagine Presents INDIADHANUSH

Beginning March 31^st, NDTV Imagine presents INDIADHANUSH, a unique new series that showcases fascinating and sometimes unknown facets of India's diverse artistic culture, lifestyle and heritage! Produced by Siddharth Kak's Cinema Vision India, Indiadhanush will air from Monday to Friday at 12.30 pm only on NDTV Imagine, making weekday afternoons more interesting!

The Indiadhanush team has traveled extensively across the length and breadth of the country to discover cultural connections, lesser known arts and artists, exotic destinations, unique facets of historic sites and new dimensions of the country's rich heritage as well as the lifestyle of its communities. This new series is hosted by Siddharth Kak and Ami Trivedi.

Each episode will focus on a series of subjects ranging from history, people, culture, arts and craft, music, dance, folk, wisdom and philosophy, showcasing the amazing discoveries! Indiadhanush will open your eyes to truly fascinating stories and fun filled features on the traditional art of tattooing in India, the varied turbans of Rajasthan, the kebab streets of Lucknow, the unique elephant jewellery and bangle making traditions, dance forms like Kerala’s Koodiyatam and Maharashtra’s Lavani. Journey to the coffee plantations of Coorg and the Bhagoriya mela of Jhabua and from the picturesque Lakshadweep islands to the rainforests of Andamans Andaman & Nicobar Islands!

Announcing the launch of this show, Ms. Shailja Kejriwal, EVP- Content, NDTV Imagine said, "People have become so busy in their day to day lives that they do not get the time to open their eyes to the beauty around them! While NDTV Imagine offers a range of programming that is distinctive and memorable, Indiadhanush will capture the myriad scenes, rich culture and vibrant personalities which will help our viewers rediscover our own country!”

Adds the director of the show, Mr. Siddharth Kak, "Indiadhanush is a show for everyone who loves India and will appeal to everyone across age groups! The show is an attempt to highlight the diversity of the country and will showcase a new discovery in each episode, in an entertaining manner!”

Indiadhanush will debut on NDTV Imagine on March 31, 2008 and will air from Monday to Friday at 12:30 pm.