New Delhi, March 16 (IANS) International supermodel Naomi Campbell will walk the ramp at the the Lakme Fashion Week in Mumbai March 27-31 in aid of victims of the 26/11 Mumbai terrorist strikes, the organisers said Monday.
To be hosted March 28 jointly by Campbell and US-based hotelier Vikram Chatwal (who will present the show), the proceeds from the show 'Mai Mumbai' (I, Mumbai), will benefit the families of the victims of the 26/11 Mumbai blasts, said a press statement Monday.
'Mai Mumbai' will bring together international and Indian fashion designers and the clothes will be donated for a charity auction.
The show, the organisers said, was also a statement that 'Mumbai is open for business'.
Naomi Campbell has been associated with charity since 2005 when her project - Fashion for Relief launched during the Mercedes-Benz Fashion Week in New York - raised funds for the victims of Hurricane Katrina in New Orleans.
In 2008, she raised funds to save the lives of pregnant women and new-borns around the world during the London Fashion Week for the White Ribbon Alliance, a charity mission.
'Mai Mumbai' is an extension of the Fashion for Relief project.
'Fashion for Relief (through 'Mai Mumbai') is a great step towards healing the Indian and the world communities,' Chatwal said.
Vikram Chatwal Hotels is part of the Citizens for Justice and Peace (CJP), an organisation founded by a group of Mumbai citizens like Alyque Padamsee, Javed Akhtar, Rahul Bose and several other Bollywood celebrities and social workers devoted to rehabilitation of victims of mass crimes.
Anil Chopra, advisor to Lakme India, said 'Mai Mumbai' was part of Mumbai's and New York's battle with terror.
'With this initiative, we look forward to taking the fashion fraternity to make a statement against global terrorism the world is facing today,' Chopra said.ALSO READ: Priyanka Chopra's heartfelt 'Alvida Mumbai' on instagram as she leaves the city