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Myntra.com Crowns Abhay Deol as Fashion Icon for June

Abhay Deol is the Face of the Second Edition of Myntra's Fashion Property 'Fashion Icon of the Month'

2014-06-27T14:13:00Z
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India's largest fashion and lifestyle e-retailer Myntra.com, revved up its fashion quotient by steering the second edition of its fashion property, unveiling the widely acclaimed actor, Abhay Deol as the 'Fashion Icon of the Month'. The event featured the actor who shared his unique style tips to encourage people look their fashionable best.

The fun filled event saw Myntra live up to its motto of being the ultimate fashion destination, as Abhay disclosed how he gained this reputation of his electric fashion sense of style.  The savvy Bollywood celebrity engaged enthusiastically with the employees of Myntra by divulging the trendiest ways to look stylish on different occasions. Abhay Deol firmly believes that 'style is what you make it' and quite literally never misses to make a statement with whatever he wears, being stylish and sexy at the same time.

His style guide comprises of four looks that are different and stylish. The Suit Jacket- this look is a classic - a suit jacket paired with jeans. Waistcoat rules- a waistcoat complemented beautifully with the bronze tie, which makes for a contrast as well. Team this with denims that seem dressed up for a formal or informal meet. Keep it casual - A jacket paired with t-shirt and jeans are as much casual as they are smart. Skinny tie- A superbly tailored suit is always complemented beautifully with a skinny tie that completes the look.

Abhay's style statement is simple, quirky and relaxed - he states 'keep it simple, keep it casual and of course, don't try too hard'.

Speaking on the occasion, the elegant actor, Abhay Deol said, "I have always believed that what you wear is a reflection of your personality- so be true to who you are, pick your color and don't copy trends but create your own! In my opinion, originality in style comes by carrying your attire smartly and confidently without overdoing any look. The essence of celebrating one's own style has been captured by Myntra.com as it offers trendy apparels for every occasion."

"Bollywood has a significant association with fashion, with many people taking inspiration from their favourite stars for their fashion sense. Unique customer experiences of this nature will work towards building engagement and brand affinity. Through this initiative, Myntra.com aims to make fashion a distinctive and engaging experience that leaves a lasting impression on the minds of its consumers," said Vikas Ahuja, Chief Marketing Officer, Myntra.

The brand also initiated efforts to engage with shoppers by conducting various promotions on social media platforms like Facebook and Twitter wherein few lucky winners were awarded with memorabilia signed by Abhay Deol.

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