There is a strong buzz that Balaji Telefilms show on NDTV Imagine, Kitani Mohabbat Hai will be shutting shop very soon.
The show which launched on January 19th 2009 had the romantic flavor that promised a lot, but somewhere down the line could not amass the ratings that the channel was wanting.
No doubt, the lead protagonists of the show Karan Kundra and Kritika Kamra became a talk of the town, both for their on screen as well as off screen chemistry, but their fan following did not reflect in way of TRP's.
According to our source, "The show will most likely see its end on 25th September, 2009. The poor TRPs have resulted in the early closure of the show".
We called lead actor Karan Kundra, who rubbished the news though and said, "I have been hearing this news for the past six months. As far as I know, we have a long story line in place; I don't have any idea if the show is going off air".
We tried calling Hiten Tejwani who plays Karan Singh, but he too was clueless and said, "I have no idea about this; you better talk to the production house".
We called Shailja Kejriwal, EVP Content, NDTV Imagine, who vehemently said, "No, the show is not going off air. We are just getting to the end of one particular track".
With a lot of new and differentiated fiction shows lined up, we never know what the channel's final decision would be!!
Well, only time will tell whether the buzz has some face to it or not!!
Reporter: Ranjini Nair, Srividya Rajesh
Author: Ranjini Nair