Volte Face in the story track of any show is never acceptable by the viewers. Some daily soaps like 'Yeh Pyar Naa Hoga Kam', 'Mukti Bandhan', 'Mera Naam Karegi Roshan' made promising starts with their excellent concepts and promos and gained a good viewer followings. But, suddenly the mentioned serials deviated from their story tracks and the viewers started losing their interests towards these shows.
These shows were seen on their story tracks when they started off. But, with the introduction of new characters and a new story track, the audience start losing interest in these shows and the TRPs begin to spiral down. Tellybuzz Spoke to Akshay Dogra of 'Iss Pyar Ko Kya Naam Doon' on Star Plus, a show that has seens its TRP's drop recently -" Iss Pyaar Ko Kya Naam Doon? is essentailly a love story. It is important to make sure that every character in the show has relative value. There have to be numerous angles that run and have the audience hooked. For our show , we have seen TRP's go up when there has not been a high point in the sotry line". On the other hand, the long running show Balika Vadhu is successful in garnering good place in the TRP rankings, just because they have not deviated from the initial premise.
A viewer decides to watch a soap according to the concept of his/ her interest and if the story starts to move on a different track, it becomes hard for the viewer to accept the change.
In order to keep viewers seated to their couch during the show time, a show needs to be walk on the road where it has to be. Means to say that every serial comes with its own concepts and taglines and it must be on the same track in order to gain a good TRP ranking and fan following. Hope the directors/producers of the show will take a note of this.
By : Anwesha Kamal