Kartik Aaryan on Bhool Bhulaiyaa 3 and Its 400 Crore Success : "Our Franchise Isn’t About Continuity"

This year saw the roaring success of Bhool Bhulaiyaa 3. Grossing over ?400 crore worldwide, the horror-comedy cemented Kartik Aaryan’s position as one of the industry's most bankable stars.

"People get bored of franchises," Here's how Kartik Aaryan Clarified what Worked for Bhool Bhulaiyaa 3 in a recent interview with Filmfare, "I believe Bhool Bhulaiyaa 3 succeeded by staying true to the franchise’s essence while introducing fresh elements. The blend of horror, comedy, and nostalgia appealed to both longtime fans and new audiences. Our franchise isn’t about continuity but about creating new worlds and stories behind the iconic darwaza. This time, the twist at the end kept the audiences hooked. Rooh Baba and Manjulika have become iconic characters with their own dedicated fanbase."

Kartik’s portrayal of Rooh Baba struck a chord with audiences worldwide, transforming the character into a cultural phenomenon. His seamless mix of humor, vulnerability, and intensity made the film a joyride- By keeping the nostalgia of the franchise alive, Bhool Bhulaiyaa 3 bridged generational gaps, offering something unique for every viewer.

As Kartik gears up for his next ventures, his journey with the Bhool Bhulaiyaa franchise remains a testament to his ability to adapt, evolve, and deliver. Additionally 2024 has been a great year for the actor with one mega-blockbuster and the critically acclaimed Chandu Champion for which he won rave reviews. It’s no surprise then that the anticipation for what comes next is only growing stronger.