Have you got any idea who is the most benefited during festive season? Well we can say the makers and the actors associated with a daily soap. Wondering why? Because, they can stretch their episodes with pompous decorations and celebrations showing the rituals. Also the season is a good opportunity to display the best of costumes and jewellery for the ladies sections.
Since it is Janmashtami, we have several shows that celebrate the festival with pomp and pride; Chhoti Bahu - Sawar Ke Rang Rachi (Zee TV), Taarak Mehta Ka Ooltah Chashmah (SAB TV) and Beend Banoongaa Ghodi Chadhunga (Imagine). In fact, Imagine's new show Dharampatni began on the note of Janmashtami.
The festival does pave way for more creativity and open up the opportunities to bring in the best in the creative minds. The competition is high during such times as every show has to portray the festival in the most unique way possible. After all, it's just one festival and a number of shows to celebrate it. Certain shows make use of the situation and create a maha episode by merging the other shows of the channel. Some invite other television stars to perform for the festival. Certain shows use Krishna's blessings to bring out the darkest truth out of the vamps of the show. And some bring in the highest turning point in the show and make the leads fall in love. There are several options that lie in front of the creative team of the show.
Well, amidst all this, we must say that the shows indeed have a great hand in spreading the tradition and cultural values throughout the country and the world. For example, for people in Kerala and Tamil Nadu, it is just another festival where we get a holiday, obviously, and people keep a fast. Dahi Handi in this festival is one of the most awaited in North, but there is no Dahi Handi there, can you believe it! For the natives there, Dahi Handi and the swinging of Krishna in the cradle are all amusing aspects of the festival and new to them which they definitely would give a try. Wow, am I sounding like a festival expert here?
Well, I have learnt a lot from watching shows. In that sense let's call daily soaps culture-infotainment?
Author: Saranya Valsarajan