Jade Goody, the celebrity from UK's reality show Big Brother, made an entry into the Bigg Boss house as one of the 14 participants on August 17th 2008, as 'Bigg Boss Season 2' premiered on COLORS.
According to Deepak Dhar, Country Head, Endemol India, "We are shocked to hear this unfortunate news. Jade has been very brave in the face of such a difficult situation and we are extending all possible support that she requires at this stage. Our prayers are with her."
Commenting on the development, Rajesh Kamat, Chief Executive Officer – COLORS, said, "It is indeed an unfortunate development and we extend full support to Jade in this hour of testing times. Jade is a strong-willed woman who's emerged victorious from many a battles. We sincerely hope that she wins this time as well."
Shilpa Shetty, the host of Bigg Boss Season2, said, "It is unbelievable, how life is so unpredictable and finds a way to distract and derail you from your plans. My prayers are with Jade, her family in this hour, when they face one of the biggest tests of their life, in times ahead. I pray she comes out of this, soon and, stronger. Hope that she is going back with happy memories from this country."
The first episode of Bigg Boss 2 showed Jade making successful attempts to interact and make friends with all the Bigg Boss housemates and show the real her to the world. Being a bubbly individual, she was accepted by the housemates and gelled well with them.