It's Official! Apple TV Plus To Cost $9.99 Per Month; To Launch in November

With teasers and trailers of mega shows launching for the past one week, the big question continued to be as to when exactly Apple TV Plus will be launching. The same has now been confirmed as Apple TV+ is all set to release in November and will be costing $9.99 per month.

According to a report in Variety, Apple TV Plus will bow in November with a “small selection” of shows, Bloomberg reported, citing anonymous sources. At $9.99, which analysts have guessed would be the price point Apple landed on, that would be less than Netflix’s standard plan ($12.99) but higher than Disney Plus ($6.99).

The $9.99-per-month price point for Apple TV Plus would match what it charges for the individual Apple Music service as well as Apple News Plus subscription plan. The company also is prepping Apple Arcade, a game-subscription service.

Apple hasn’t confirmed pricing or a launch date for Apple TV Plus. When it touted the shows and talent in March, the company said it would debut in the fall of 2019 in over 100 countries.

It’s still not clear what the Apple TV Plus lineup will be at launch. Given how Apple has been hyping it, “The Morning Show” is likely to be on the menu. On Monday, it released the first full trailer for the series. Given the light initial offering, Apple is likely to launch Apple TV Plus with a free trial.