As INX News Pvt. Ltd, the news wing of the INX network launches NewsX, its world class English News Channel in the New Year, it has already signed Cricket’s Icon, Sourav Ganguly as the Brand Ambassador for INX News. The sport star will play an active role in the channel’s programming and will closely work with the NewsX sports team headed by sports journalist Pradeep Magazine, to ensure that NewsX has the best sports coverage in the business.
Indrani Mukherjea, Founder and CEO – INX Media Pvt. Ltd., and Chairperson INX News Pvt. Ltd., said, “Sourav is one of the most loved stars from India’s collective passion, Cricket, and we are delighted to announce that he has signed up with us. As we work to set up NewsX as a truly world class channel, our choice of Sourav as Brand Ambassador reaffirms our commitment to going with only the best for NewsX. We are proud that on his part, Sourav too has been keen to associate with INX Network”.
Sourav Ganguly said, “It gives me immense pleasure to be associated with INX Network. They have already launched 9X and 9XM, their entertainment and music channels, which are creating waves in the media industry. I look forward to my association with them”.