Iconic KBC host Amitabh Bachchan uncovers 'Hot Seat Aapke Saath'
The makers of the show wish to reach out to the aspiring Crorepatis in the country through the initiative.
Published: Wednesday,Aug 22, 2012 15:34 PM GMT-06:00

The promotional van will travel through the following cities - Ahmedabad, Jaipur, Rohtak, Chandigarh, Lucknow, Varanasi, Patna, Howrah, Bhubaneswar, Raipur, Nagpur and Bhopal and in each city the van activity will be on for 2 to 3 days culminating in a small event where the selected lucky participants from the city will get a simulated experience of sitting on the "Hot Seat" and answer the questions asked by Mr. Bachchan from a recorded video. The lucky winners will win attractive prizes.
Speaking on this occasion, Danish Khan Senior VP and Marketing Head said, "Hot Seat Aapke Shehar," is a promotional initiative designed to drive the brand experience of KBC. It will touch millions of our viewers and give them an opportunity to engage with a show they love so much and experience the magic first hand. We are confident that they will shower the same love this season also."
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