Real Global Broadcasting Pvt. Ltd. (RGB), a 50:50 joint venture between Alva Brothers Entertainment and Turner International, recently unveiled REAL, its distinctive new Hindi entertainment television channel. The channel will go on air in March 2009.
REAL is a smart, fresh and distinctive entertainment channel that has been tailor-made for the 'Neo Indians', who are urban oriented, ambitious and outward looking. REAL offers an interactive entertainment experience that is positive, fun and joyful.
Announcing the launch of REAL, Nikhil Alva, Chairman, Alva Brothers Entertainment said, "Our long, insightful experience and success in developing content for the Indian Viewer provides us an ideal springboard to embark on this venture. Along with Turner, which brings to REAL, global best practices in broadcast businesses; we are building a platform for distinctive brands and contemporary content. Together we hope to provide a distinct GEC channel which will be dramatically differentiated, yet relevant and aspiring to Indian viewers".
Having established many successful brands in India in the last 18 years, REAL marks Turner International's entry into the Hindi entertainment space in India.
Said Steve Marcopoto, President, Turner Broadcasting System Asia Pacific, Inc., "Turner International is very excited about REAL and Turner's entry in the Hindi GEC genre. Given the market's strong growth, extremely young population, penchant for media consumption and improving distribution delivery systems, India is one of our biggest growth opportunities. Having established many successful Turner brands and ventures in the last 18 years, including our production partnership with Miditech, we're now excited to take our next step with Alva Brothers Entertainment with the launch of REAL."
Adding to this, Niret Alva, Co-Promoter and Director, Alva Brothers Entertainment said, "REAL's differentiation is based on its approach to the manner in which it draws on 'REAL People' and 'REAL Stories' to create 'REAL Entertainment' ".
Four of the shows announced today, are a vivid demonstration of the freshness offered by REAL.
Sarkaar Ki Duniya, where 18 Indians meet on a remote island, tasked to transform the island, living under the scrutiny of an autocratic ruler. Each of them has to earn a livelihood under new rules. A mega show format, designed in India, Sarkaar Ki Duniya is India's biggest reality show.
Unusual stories unfold in the unique setting of a taxi, with taxi driver Vicky playing the role of a reluctant messiah, in Vicky Ki Taxi.
Hindi Hai Hum, a compelling drama which brings to the forefront the underlying spirit of unity amongst India's young.
The internationally successful quiz-game show, Poker Face, where One Indian will surely take away Rs. One Crore in just One week, for keeping a Poker Face.
Come March 2009, REAL will bring to the Indian television a new form of Entertainment.