Fighter: Siddharth Anand to commence an ambitious 50-day marketing blitz for the Hrithik-Deepika starrer

Reports suggest that the makers have selected a captivating asset to kick off the marketing campaign, aiming to become the talk of the town.

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In a strategic move, director Siddharth Anand has revealed an elaborate 50-day marketing campaign for the much-anticipated aerial action thriller, Fighter, featuring the dynamic duo of Hrithik Roshan and Deepika Padukone. Latest reports mention that the campaign will commence with the teaser launch scheduled for the first week of December.

Having recently wrapped up shooting in October 2023, Fighter has generated significant buzz, with fans eagerly anticipating the unveiling of its first teaser. The post-production phase and sound mixing are currently underway, with the goal of delivering a cinematic experience like never before in the realm of action thrillers.

Siddharth Anand and Hrithik Roshan, known for their successful collaborations in films like Bang Bang and War, are meticulous about their initial communication with the audience. Reports suggest that they have selected a captivating asset to kick off the marketing campaign, aiming to become the talk of the town.

ALSO READ: 'Fighter' faces box office struggles in domestic markets; rakes in Rs 6.35 on day 7 of it's run

The campaign is designed to offer the audience glimpses into the Fighter universe through various content releases leading up to the film's launch. Notably, the music album is set to be a highlight of the promotional efforts. With each song offering a different flavor, from dance numbers to romance, celebration, patriotism, and emotion, Siddharth Anand plans to unveil the musical treasures one at a time. The release strategy is aligned with the social calendar of December and January, with Fighter set to kick off the party season.

Fighter, a collaboration between Hrithik Roshan and Deepika Padukone for the first time, promises to be a high-octane aerial action thriller against the backdrop of the Indian Air Force. Produced by Siddharth and Mamta Anand's Marflix Pictures in association with Viacom18 Studios, the film is positioned to captivate audiences with its unique blend of star power, innovative storytelling, and compelling visuals.

ALSO READ: Hrithik Roshan and Deepika Padukone's 'Fighter' faces the 'Monday blues'; Day 5 collection takes a dip

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