#EXCLUSIVE: Alia Bhatt NEVER replaced Deepika Padukone

Here's the truth behind the rumors...

Published: Wednesday,Feb 22, 2017 18:38 PM GMT-07:00

Priyanka Chauhan

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A few days back, there were reports that Alia Bhatt has replaced Deepika Padukone as the face of a popular brand.

However, the reports aren't true.

As per our reliables sources, Alia has not replaced Deepika as the ambassador, she is just an addition to the brand and Dippy remains to lead the brand.

For the same brand, Deepika had been shooting a new campaign at Mumbai's Film City studio yesterday.

Says a source, "Deepika has been a long-standing popular face of Lux. Now that she is back in Mumbai, she has shot for a very special commercial for the brand."

The fresh campaign revolves around Deepika Padukone's personality and how she is in real life. It centers around the fact that even though she is an extremely successful actor she is so down to earth. The creative team has written this concept after interacting with her personally.

The actress has been a long-standing member of the Lux family and does one campaign every few months with them, with every association garnering a roaring response from the audience.