Once popular video jockeys Cyrus Sahukar and Anusha Dandekar are on board to be part of "Beauty and the Blogger", a pioneering web reality show where glamour meets social media. They are happy to be part of the "innovative" and "edgy" concept.
While Cyrus will host the show, Anusha will be in the judges panel.
Conceptualised by FameBox, a multi-channel talent platform on digital media, it will feature eight shortlisted fashion models and popular bloggers who will join forces for a unique multi-round contest.
The show was initiated through a three-day event scheduled from May 13-15, and this will be followed by a grand finale which can be viewed on the FameBox Fashion channel on YouTube.
The winners will be chosen on the basis of the social media buzz and influence they generate.
"As online presence takes over the world, I am really happy to be a part of 'American Swan Beauty and the Blogger'. Not only will it be fun and edgy, it will also give an opportunity to push young fashion talent onto bigger runaways and maybe even become blogging beauties," Anusha said in a statement.
Cyrus believes the show's concept "has all the makings of a web and social media super hit".
"I am looking forward to hosting this innovative web reality show," he added.
Talking about the show's concept, Dhruvank Vaidya, director, FameBox, said: "Fashion and beauty has made a major impact on social media so far and needless to say this category is much engaging.
"With the show, we aim to provide a platform to the rising fashion enthusiasts who can experience the power of social media and become Webstars in the domain they follow so closely."
The winning fashion model will be the face of lifestyle apparel brand American Swan, whereas the winning blogger shall be its social media brand ambassador.
Additionally, the winning pair will also get the chance to host their own exclusive channel on the FameBox network. Besides this, there will also be cash prizes and merchandise from American Swan, Lakme and Tresemme.