Creating a brand is making a movie: Les Wexner on 'Victoria's Secret: Angels & Demons'

The documentary - Victoria’s Secret: Angels and Demons explores the rise and fall of the iconic brand - Victoria's Secret. This docu-series will give you an inside edge into the business of fashion and its darkest secrets. The first episode of the three-part documentary explores the early days of the illustrious Victoria's Secret brand and the role of Les Wexner, the former CEO of L Brands (Victoria's Secret & Co.'s former parent company). 

Les Wexner, while talking about the brand, said, "Our mental model in building the Victoria's Secret brand is Ralph Lauren. Today, if you talk about Ralph Lauren to men or to women virtually of any age, everybody knows what that brand means. I would venture to say that all of us in the room have a very clear sense of the personality of that brand. It's vivid in your mind."

He further added, "Creating a brand is making a movie. It was very easy for me to make a movie in my mind, I had that ability. I do see myself as the studio head, so it means I get to review the scripts, make sure everybody stays on story. You have to have an idea, you have to bring all the creative talent together. But I think that that translates directly to fashion brands."

Watch Victoria’s Secret: Angels and Demons  exclusively  on Lionsgate Play from 12th August 2022