‘COLORS’ unveils its basket full of ‘Jasbaat Ke Rang’ and in it is the right blend of fictions shows, format shows, reality shows and blockbuster movies….
COLORS, the Hindi General Entertainment channel by Viacom 18 Media Pvt Ltd (a joint venture between Viacom Inc and Network18), unveiled yesterday its power-packed line-up of eight new shows showcasing an entire spectrum of emotions. These range across genres – fiction-based social family dramas, fun-filled chat shows, high-voltage action reality shows, and blockbuster Hindi movies. 'COLORS' will be launched on Indian television screens on July 21st 2008, 7.00 p.m. onwards.
Announcing the launch Rajesh Kamat, Chief Executive Officer – ‘COLORS’, said, “I am delighted to announce that as planned, COLORS will beam into millions of Indian television screens on July 21st from 7:00 pm onwards. Our differentiated content, coupled with disruptive scheduling and peppered with some of the biggest blockbuster Hindi movies, will help us deliver on our promise of ‘cohesive viewing’.” He further added, “The wide spectrum of emotions covered in our programming offers something for everyone and everything for some. We are confident that every household in India will have some member or the other watching ‘COLORS’ between 7 and 11 p.m., to begin.”
Talking of the programming line-up, Ashvini Yardi, Programming Head, ‘COLORS’ said, “We have partnered with industry heavyweights & the finest production houses of the country to showcase a line-up that is contemporary, fresh and with a universal appeal. Through our basket of shows, ‘COLORS’ will also present to Indian TV viewers some of the most exciting new talent.” She further added, “ One of the highlights of most of our shows is the music that boasts of title tracks composed and sung by Bollywood’s most renowned names- Alka Yagnik, Anand Raj Anand, Neeraj Shridhar, Suresh Wadekar, Mahalaxmi Iyer, Shreya Goshal amongst many more.”
Giving an insight on the shows:
Rahe Tera Aashirwad is a sublime saga of deep devotion coming from Jay Productions. A blessed girl Bhakti is born and orphaned on the same day due to the evil deeds of Bali & Bukhandi. By the grace of Mata Vaishnodevi, Bhakti manages to escape and find her way to an orphanage in Haridwar. But Bali returns once more to make her life miserable. Will her implicit faith in Mata Vaishnodevi help her emerge victorious? Join Bhakti in her fight against the evil forces of Bali and Bukhandi. The cast of the show includes Snigdha Srivastava as Bhakti, Nawab Shah as Bali, Darpan Srivastava as Darpan and will be aired from Monday to Friday at 7 PM...
Jeevan Saathi is produced by Playtime Creations. Some love stories are for eternity and some have to stand the test of fate!! Set in Gujarat- Mehsana the show depicts the struggle of inter-religious relationships of Viraj, a young Hindu girl who falls in love with a boy from a different caste. However, her father strictly forbids the relationship and Viraj finds herself torn between her true love and honoring family traditions. Will love conquer over family values and age-old traditions? The cast includes Vikram Gokhle, Gaurav Khanna and Vani Sharma and will be aired every Monday to Thursday at 9 PM.
COLORS also announced its acquisition of some of India’s latest blockbuster Hindi movies like Singh Is King, Bhootnath, Heyy Baby, Om Shanti Om, One Two Three, Dus Kahanniya, Sunday amongst many others that will further strengthen its offering to its viewers and will be shown every Sunday at 4 PM.
Reporter: Binita Ramchandani
Pictures: Supriyo Das