Cartoon Network makes daily chores fun for school kids

Early bedtime deadlines, then brushing the teeth early morning, getting ready for school and surprise tests are some dreaded things in a student's life. Kids' entertainment channel Cartoon Network's School Contact Programme (SCP) - Kris ka Magic Mantra - aims to add a fun element to such daily woes.

Kris, a student-superhero of the channel's popular series "Roll No.21", not only tackles homework and bullies, but also villains disguised as teachers in a fun and hilarious manner.

Inspired by this concept, the Kris ka Magic Mantra SCP is meant to instruct children via fun games, trivia and activities slotted into an hour-long session. A jiggle-wiggle dance to calm nerves before exams, a game of dodge-ball to explain the ill-effects of bacteria on teeth are just some of Kris's magical tips or mantras.

The idea is to reach out to over 500,000 students in approximately 500 schools across 10 cities. The list of cities includes Mumbai, Delhi, Bangalore, Chennai, Lucknow, Ludhiana, Kanpur, Kolkata, Pune and Ahmedabad.

"School contact programmes are one of Cartoon Network's most successful initiatives that get bigger and more innovative every year. Through Kris ka Magic Mantra, we aim to not only strengthen our connect with kids but also help them solve daily childhood problems in a highly entertaining manner," Krishna Desai, executive director and network head - Kids, South Asia, Turner International India Pvt Ltd, said in a statement.

The channel is also conducting an on-air contest based on the theme of the SCP.