#BREAKING: And this is how the NEW and IMPROVED 'SAB TV' channel looks like..

Amidst the General Entertainment Channel (GEC) juggernauts like Colors, Star Plus and Zee TV; SAB TV has maintained its position as an entertainment channel which offers some of the best comedy shows.

With the flagship show Taarak Mehta Ka Ooltah Chashmah continuing to rule, the channel has now decided to re-brand and re-position itself with a new logo not forgetting the essence.

With young Bollywood superstar, Varun Dhawan as their happiness ambassador, Sab TV rebrands itself with a trendy new and improved logo -

Following the concept of changing all the frowns into smiles, alphabet A in the word - SAB gets a smiling gestalt to it. It also adapts a change of colors as red and white become yellow and orange which showcase the energy and vibrancy of the channel.

What do you have to say about the new logo? Leave in your comments below..