Hindi Tv

Battle for TRP's thunder on!

With IPL round the corner , we want to ask industry people if it will pose a threat to the entertainment channels and soap...

Published: Friday,Mar 30, 2012 18:01 PM GMT-06:00
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Indian Television shows biggest nemesis is back and back with a vengeance – Indian Premier League , IPL. IPL stretched over almost two months, could spell a dry run for most of the entertainment channels.

With a plethora of shows , either being recently launched or slated to be launched , will fight over the same eyeballs as IPL. With most of the matches to be played in the evening , we could have a major shift in audience loyalty from prime time channels to the IPL matches. Relatively newer shows like, Colors Chhal Sheh Aur  Maat , Shubh Vivaah on Sony TV are yet to strike that cord with the viewers and form a dedicated fan base.

When contacted Bhairavi Raichura , she pointed out that facing challenges head is the one solution  "If a channel decides to launch a particular show then they have obviously factored in all the possible variables. IPL has to be taken as a challenge and obviously we have to put our best foot forward"

Shows to counteract a plunge in TRP's have come up with the idea of 'Mahaepisode' , one hour entertainer that promises a massive twist in the story. J.D Majethia , the actor cum director feels IPL now lacks novelty  " With different mediums springing up like Internet and mobile, the ardent match viewers tend to stick to those ,thus giving women a free rein to watch their favorite serials. Also, the matches tend to be insipid until and unless there is some major happening in a match"

The ring of optimism is palpable in the voice of Indian show makers. We will have to wait and watch for who has the last laugh – Entertainment Channels or the Sport that is considered to be a religion in India.

By Medha Devendramita

J D Majethia Bhairavi Raichura Shubh Vivah  Chhal-Sheh Aur Maat  Sony TV  Colors 

Comments (18)

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sadffi 11 years ago Shubh Vivah Rockxxx..
Sony Rockxx...
Ek Rockxxx..
Reply thumbs-up 1 thumbs-down
Gagani 11 years ago Shubh Vivah rocks. This is the best show on sony. This show should be in Top 10. UTV 's best show ever.
Reply thumbs-up 1 thumbs-down
KANHA6 11 years ago balika vadhu rockzzz & will always rock. many other shows will also. hate IPL. don't think it will draw all audiences.
Reply thumbs-up 1 thumbs-down
anji-mira 11 years ago its a unique show. kabir jaiswal and neha , nice to watch. daily we wait for chal..shah...maat. also I will not miss my favarite show NBTNMKK.colors will rock.2012-04-01 11:04:54
Reply thumbs-up 1 thumbs-down
waizmapa 11 years ago IPL cant stop me from watching dekha ek khwab, its truely a rocking show... N eagerly looking forward to monia's transformation into princess manyata :)2012-04-01 01:05:47
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pakpearl 11 years ago nothing can stop me 4rm watching ipkknd n i m not interested in trp game!!!!!!!
Reply thumbs-up 4 thumbs-down
Meera_Ka_Mohan 11 years ago NBTNMKK rocks, come what may...!!!

IPL will not make any difference to NBT audience, we love this show so much, it comes first in the priority list, nothing can distract us.
NBT rules...!!!!!
Reply thumbs-up 2 thumbs-down
sadffi 11 years ago Shubh Vivah Rockxxx..
Sony Rockxx...
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nav_bat 11 years ago Since IPK falls int he 07:30-08:00 when there is no Ipl match, ill get both the doses successuflly.:D And even if it did, I dont care, IPK always shall come first for me.
Reply thumbs-up 6 thumbs-down
avi_k_ 11 years ago IPL ROCKS. All serials together one side and one IPL MATCH ONE SIDE. IPL GONNA WIN. This year much more coz this year it's gonna get record response throughout the world. This is what many telly actors think bt they r majboor to do their jobs.
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