Banijay Asia to launch NEW REALITY show on ZEE TV amid reports of KKK & Bigg Boss moving out of Colors TV

There has been a lot of buzz in the television industry regarding two of Colors TV’s biggest reality shows—Bigg Boss and Khatron Ke Khiladi. Speculation has been swirling that Banijay Asia (formerly Endemol Shine India), the long-time producer behind both successful properties, may be stepping away from these shows. This has reportedly left Colors TV looking for new production partners to take over.

While the future of those shows is still uncertain, there’s exciting news about Banijay Asia’s next move. According to our exclusive sources, the production house is now gearing up to launch a brand-new reality show, but this time on Zee TV. The upcoming show is said to be inspired by the format of Jau Bai Gaavat, a popular Marathi reality show that aired on Zee Marathi.

Titled Gori Chale Gaon (tentative), the new show will bring a fresh concept to Hindi television. The format places contestants from urban, luxurious lifestyles into a completely rural setting, where they must adapt to village life and perform everyday tasks. From manual labor to milking cows and lifting heavy loads, the show challenges participants to experience and survive the simplicity and struggles of rural living.

The Marathi version, Jau Bai Gaavat, was hosted by Hardeek Joshi and gained a loyal audience. The grand finale also featured well-known personalities like Sonalee Kulkarni and Kushal Badrike, adding star power and excitement to the episode.

With Banijay Asia taking the reins, expectations are high for Gori Chale Gaon to deliver a unique and engaging reality experience. It promises not just entertainment, but also a cultural exploration that bridges the urban-rural divide.

Stay tuned to this space as we bring you more updates about the host, celebrity contestants, and launch date of the show. This rural twist on reality TV could be one of the most talked-about shows of the season!