Amazon Prime Unveils Pop-Up at the Grove of the show, 'Carnival Row'

Only recently, we talked about arguably the most successful sitcom of all time, F.R.I.E.N.D.S is getting a pop-up experience on its 25th Anniversary this September. And now, Amazon Prime Video is all set to have its own pop-up experience for its mega show, Carnival Row.

According to a report in The Hollywood Reporter, the original fantasy series that takes place in a neo-Victorian world where humans and mythical immigrant creatures struggle to coexist.

On Tuesday and Wednesday, Aug. 6-7, a two-day interactive experience will take over The Grove shopping complex in L.A. ahead of the show's official premieres on the video streaming service Aug. 30.

The popular shopping destination's statue area near Barnes & Noble will feature interactive "curiosity boxes" that will showcase the series' cast of "fantastical creatures, including faeries, centaurs, fauns and humans," Mike Benson, head of marketing at Amazon Studios, tells The Hollywood Reporter by email. "In our activation at The Grove, customers will be able to literally step into the world of Carnival Row and experience it for themselves."

"The Grove presents an ideal, impactful location to connect with Los Angeles residents, as well as tourists from all over the world [and its] customer base, is highly influential and heavy users of social media," Benson tells THR. "We strive to utilize locations that allow us to engage broader, global and socially active audiences, so we can effectively engage customers at our activation, but also scale exposure through social media."