The new rules put down by the BCCI at the Working Committee meeting on Saturday has not gone down too well with some sponsors. The BCCI came out with a ruling that players could only sign up for three brand endorsements. Now, the sponsors themselves have come out with a statement that they are unwilling to accept the ruling
Percept Communications that manages endorsement deals of most of the Indian cricketers, has come out saying that they are not too pleased with the new restrictions that BCCI has placed on the players regarding the endorsements.
The CEO Shailendra Singh told CNN-IBN on Sunday that they will bring the players together and may even consider legal options against the Board if necessary.
"It's not actually a move against the BCCI. Percept's approach in this is that we represent a lot of clients and of course, some of the cricketers too. And the interest here on Percept's behalf is to set up a united front, consolidate and represent the sponsor's and the player's interest, because somewhere down the line, the focus of interest is being lost," Singh said.
"I think the move to restrict the player's endorsements is a regressive move. The focus needs to be on the money that comes into cricket and who's going to be answerable to that?" he added.
Singh also demanded a review of the deals the BCCI is involved with, suggesting that the Board's incomes should also be looked into and be accountable.
"In our opinion, the focus should have been more so on cricket
per say because the brand cricket has lost its credibility in this
entire experience after the World Cup. The focus is being moved on to
the players and I think restricting the money into the players' kitty
is not a move whereby the cricket itself will improve."
Now, isn't this funny......Anyways, please present your views on this???๐
Cheers,
Raksha๐
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