|
|
| Launch barometer reports the performance of new launches over their first six episodes. Cumulative reach for a given episode indicates the percentage of people who have seen the program at least once till that episode. |
| |
| Target Group: 4 years+ , Individuals, C&S homes |
| New Launches |
Date of 1st
Episode |
Days of
Telecast |
Viewership
Metrics |
Episode |
| 1 |
2 |
3 |
4 |
5 |
6 |
| |
|
|
|
|
|
|
|
|
|
|
Kayamath
(Star Plus) |
19 Feb.'07 |
Mon - Fri |
R% |
2.7 |
|
|
|
|
|
| Cum reach % |
5.2 |
|
|
|
|
|
| Koffee With Karan (Star One) |
11 Feb.'07 |
Sun |
R% |
0.4 |
0.3 |
|
|
|
|
| Cum reach % |
2.7 |
4.1 |
|
|
|
|
|
Koffee With Karan
(Star World) |
11 Feb.'07 |
Sun |
R% |
0.0 |
0.0 |
|
|
|
|
| Cum reach % |
0.2 |
0.5 |
|
|
|
|
| Kaun Banega Champu (Filmy) |
11 Feb.'07 |
Sun |
R% |
0.2 |
0.2 |
|
|
|
|
| Cum reach % |
0.8 |
1.4 |
|
|
|
|
| Karamchand (Sony) |
10 Feb.'07 |
Sat |
R% |
0.6 |
0.6 |
|
|
|
|
| Cum reach % |
3.2 |
6.4 |
|
|
|
|
| Earth Matters (DD1 National) |
4 Feb.'07 |
Sun |
R% |
0.1 |
0.3 |
|
|
|
|
| Cum reach % |
0.3 |
0.8 |
|
|
|
|
| Cricket Star Lakhon Mein Ek (DD 1 National) |
14 Jan.'07 |
Sun |
R% |
0.1 |
0.1 |
0.1 |
0.1 |
0.1 |
|
| Cum reach % |
0.3 |
0.6 |
0.9 |
1.3 |
1.7 |
| |
| |
| Target Group: C&S Homes, College Student, SEC ABC |
| New Launches |
Date of 1st
Episode |
Days of
Telecast |
Viewership
Metrics |
Episode |
| 1 |
2 |
3 |
4 |
5 |
6 |
| |
|
|
|
|
|
|
|
|
|
|
Kayamath
(Star Plus) |
19 Feb.'07 |
Mon - Fri |
R% |
3.3 |
|
|
|
|
|
| Cum reach % |
5.4 |
|
|
|
|
|
| Koffee With Karan (Star One) |
11 Feb.'07 |
Sun |
R% |
0.8 |
0.6 |
|
|
|
|
| Cum reach % |
3.8 |
6.0 |
|
|
|
|
|
Koffee With Karan
(Star World) |
11 Feb.'07 |
Sun |
R% |
0.0 |
0.0 |
|
|
|
|
| Cum reach % |
0.3 |
0.4 |
|
|
|
|
| Kaun Banega Champu (Filmy) |
11 Feb.'07 |
Sun |
R% |
0.1 |
0.3 |
|
|
|
|
| Cum reach % |
0.5 |
1.7 |
|
|
|
|
| Karamchand (Sony) |
10 Feb.'07 |
Sat |
R% |
0.4 |
0.2 |
|
|
|
|
| Cum reach % |
3.6 |
6.1 |
|
|
|
|
| Earth Matters (DD1 National) |
4 Feb.'07 |
Sun |
R% |
0.2 |
0.2 |
|
|
|
|
| Cum reach % |
0.6 |
1.1 |
|
|
|
|
| Cricket Star Lakhon Mein Ek (DD 1 National) |
14 Jan.'07 |
Sun |
R% |
0.3 |
0.0 |
0.1 |
0.0 |
0.1 |
|
| Cum reach % |
0.7 |
0.8 |
1.1 |
1.4 |
1.8 |
| |
| |
|
Target Group: C&S Homes, CWE, SEC ABC |
| New Launches |
Date of 1st
Episode |
Days of
Telecast |
Viewership
Metrics |
Episode |
| 1 |
2 |
3 |
4 |
5 |
6 |
| |
|
|
|
|
|
|
|
|
|
|
Kayamath
(Star Plus) |
19 Feb.'07 |
Mon - Fri |
R% |
3.0 |
|
|
|
|
|
| Cum reach % |
6.3 |
|
|
|
|
|
| Koffee With Karan (Star One) |
11 Feb.'07 |
Sun |
R% |
0.6 |
0.5 |
|
|
|
|
| Cum reach % |
3.1 |
4.6 |
|
|
|
|
|
Koffee With Karan
(Star World) |
11 Feb.'07 |
Sun |
R% |
0.0 |
0.0 |
|
|
|
|
| Cum reach % |
0.1 |
0.6 |
|
|
|
|
| Kaun Banega Champu (Filmy) |
11 Feb.'07 |
Sun |
R% |
0.2 |
0.1 |
|
|
|
|
| Cum reach % |
0.9 |
1.6 |
|
|
|
|
| Karamchand (Sony) |
10 Feb.'07 |
Sat |
R% |
0.8 |
0.7 |
|
|
|
|
| Cum reach % |
3.1 |
6.9 |
|
|
|
|
| Earth Matters (DD1 National) |
4 Feb.'07 |
Sun |
R% |
0.1 |
0.3 |
|
|
|
|
| Cum reach % |
0.3 |
1.1 |
|
|
|
|
| Cricket Star Lakhon Mein Ek (DD 1 National) |
14 Jan.'07 |
Sun |
R% |
0.0 |
0.2 |
0.0 |
0.0 |
0.3 |
|
| Cum reach % |
0.2 |
0.8 |
1.0 |
1.1 |
1.8 |
| |
| |
|
Target Group: C&S Homes, HW, SEC ABC with Children in HH |
| New Launches |
Date of 1st
Episode |
Days of
Telecast |
Viewership
Metrics |
Episode |
| 1 |
2 |
3 |
4 |
5 |
6 |
| |
|
|
|
|
|
|
|
|
|
|
Kayamath
(Star Plus) |
19 Feb.'07 |
Mon - Fri |
R% |
3.9 |
|
|
|
|
|
| Cum reach % |
6.7 |
|
|
|
|
|
| Koffee With Karan (Star One) |
11 Feb.'07 |
Sun |
R% |
0.3 |
0.2 |
|
|
|
|
| Cum reach % |
2.8 |
4.1 |
|
|
|
|
|
Koffee With Karan
(Star World) |
11 Feb.'07 |
Sun |
R% |
0.0 |
0.1 |
|
|
|
|
| Cum reach % |
0.0 |
0.1 |
|
|
|
|
| Kaun Banega Champu (Filmy) |
11 Feb.'07 |
Sun |
R% |
0.3 |
0.2 |
|
|
|
|
| Cum reach % |
0.7 |
1.3 |
|
|
|
|
| Karamchand (Sony) |
10 Feb.'07 |
Sat |
R% |
1.1 |
1.5 |
|
|
|
|
| Cum reach % |
4.2 |
8.5 |
|
|
|
|
| Earth Matters (DD1 National) |
4 Feb.'07 |
Sun |
R% |
0.0 |
0.2 |
|
|
|
|
| Cum reach % |
0.3 |
0.6 |
|
|
|
|
| Cricket Star Lakhon Mein Ek (DD 1 National) |
14 Jan.'07 |
Sun |
R% |
0.1 |
0.1 |
0.0 |
0.0 |
0.0 |
|
| Cum reach % |
0.2 |
0.5 |
0.5 |
0.8 |
1.0 |
| |
| |
|
Target Group: C&S Homes, HW, SEC ABC |
| New Launches |
Date of 1st
Episode |
Days of
Telecast |
Viewership
Metrics |
Episode |
| 1 |
2 |
3 |
4 |
5 |
6 |
| |
|
|
|
|
|
|
|
|
|
|
Kayamath
(Star Plus) |
19 Feb.'07 |
Mon - Fri |
R% |
4.0 |
|
|
|
|
|
| Cum reach % |
7.6 |
|
|
|
|
|
| Koffee With Karan (Star One) |
11 Feb.'07 |
Sun |
R% |
0.4 |
0.4 |
|
|
|
|
| Cum reach % |
3.3 |
5.2 |
|
|
|
|
|
Koffee With Karan
(Star World) |
11 Feb.'07 |
Sun |
R% |
0.0 |
0.0 |
|
|
|
|
| Cum reach % |
0.1 |
0.3 |
|
|
|
|
| Kaun Banega Champu (Filmy) |
11 Feb.'07 |
Sun |
R% |
0.2 |
0.1 |
|
|
|
|
| Cum reach % |
0.7 |
1.3 |
|
|
|
|
| Karamchand (Sony) |
10 Feb.'07 |
Sat |
R% |
1.1 |
1.0 |
|
|
|
|
| Cum reach % |
4.2 |
8.0 |
|
|
|
|
| Earth Matters (DD1 National) |
4 Feb.'07 |
Sun |
R% |
0.1 |
0.2 |
|
|
|
|
| Cum reach % |
0.3 |
0.6 |
|
|
|
|
| Cricket Star Lakhon Mein Ek (DD 1 National) |
14 Jan.'07 |
Sun |
R% |
0.1 |
0.1 |
0.0 |
0.0 |
0.1 |
|
| Cum reach % |
0.3 |
0.7 |
0.8 |
1.0 |
1.3 |
| |
| |
|
The archives of 'Yesterday' can be accessed by the subscribers of aMap services at http://172.20.46.50/yesterday/ using their VPN account.
http://www.audiencemap.com/yesterday.htm |
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