Ok so when I was watching the previous episodes, it suddenly clicked my mind that Raghav's Jayati Jewellers is actually Jaya + Kirti 😲
I guess makers were trying to show the height of love, acceptance and admiration Raghav has towards his Amma and sister that he has named his business in their name ; And even though they aren't willing to accept or forgive him, he considers them as the reason of all his success and popularity.