A Race Against Time For USA Cinemas - BOI

A Race Against Time For USA Cinemas

Friday 26 June 2020 13.00 ISTBox Office India Trade Network

The cinemas in USA were expected to open in the first and second week of July but now it seems a race against time and they will have to delay the opening. The government has given the go ahead but its unlikely that many state governments will not allow due to rising cases of corona virus. It is very difficult to see cinemas opening up in early July in most of California, Texas or Florida though New York could see cinemas return.

The importance of USA cinemas is due to content. There are cinemas open in many places in the world and more will open in early July but the content has to come from Hollywood and that can only open when majority of the cinemas in USA open which is the domestic market for Hollywood. Tenet was scheduled to be a 17th July release but was then pushed to 31st July and now moves to 12th August as the opening of cinemas gets delayed. Mulan is now scheduled to be the first major release but a lot depends on how many cinemas will be open by that time in USA.

The markets which are open with a healthy number of screens at present are as follows.

South Korea (did not shut down)

Japan (shutdown for 2-3 weeks in April)

Vietnam

Hong Kong

Thailand

Australia

New Zealand

UAE

Netherlands

Denmark

Switzerland

Sweden

Norway

Finland

Iceland

Czech Republic

Croatia

Slovakia

Estonia

Hungary

Italy

Spain

Germany

Poland

South Korea and Japan are seeing the best turnout and here one country did not shut down theatres while the other was a for a very limited time. As the reopening of cinemas in US is delayed it will pust the date for India further also as the content for India will from Hollywood also as cinemas try to reopen.

Lol..look at the english of BOI... Race against time used in wrong context

What might be the first movie that people get to see after lockdown?