Posted:
Servicewali Bahu
Air time: 5 months
This could have been a typical story of women empowerment, about a working girl whose greedy in-laws saw her as a 'living dowry' and had plenty of fodder for melodrama. An early prime time slot and a not too impressive cast got the show poor TRPs and an early exit date.
What do producers have to say when the Hindi GECs pull the plug on their respective shows barely weeks after their launch, without even giving it enough time to settle on the screen and connect with the audience? Producer Sukesh Motwani says, "Most of the time showmakers and channel don't want to stretch the storylines meaninglessly and end the soap when the going's good. In case of 'Nisha Aur Uske Cousins', we (the makers) and the channel, felt that turning our show into a typical saas-bahu show or giving it a time leap would have been totally pointless considering the young feel of the show would have been completely marred. In the current situation, hardly two out of 20 shows make it to the 500 episode mark." Arvind Babbal, producer of the seven month old 'Mahakumbh...' that wraps up this week says, "It is better to have a defined storyline. Stretching any show beyond a point makes it meaningless for the audience and the show's producers. If we made Mahakumbh an infinite series, it would have lost its charm."
Do actors feel that some concrete time must be given to shows to prove their worth to the target audience? As Chandni Bhagwanani shares, "It's really sad that lots of shows are ending abruptly because of poor TRPs. Shows take time to make an impact with the audience, so instead of pulling the plug off, the channel should give new shows some more time to settle."
However in the soapy world where TRPs decide ad revenue, numbers are important for survival of any show and nothing can change that!
This could have been a typical story of women empowerment, about a working girl whose greedy in-laws saw her as a 'living dowry' and had plenty of fodder for melodrama. An early prime time slot and a not too impressive cast got the show poor TRPs and an early exit date.
What do producers have to say when the Hindi GECs pull the plug on their respective shows barely weeks after their launch, without even giving it enough time to settle on the screen and connect with the audience? Producer Sukesh Motwani says, "Most of the time showmakers and channel don't want to stretch the storylines meaninglessly and end the soap when the going's good. In case of 'Nisha Aur Uske Cousins', we (the makers) and the channel, felt that turning our show into a typical saas-bahu show or giving it a time leap would have been totally pointless considering the young feel of the show would have been completely marred. In the current situation, hardly two out of 20 shows make it to the 500 episode mark." Arvind Babbal, producer of the seven month old 'Mahakumbh...' that wraps up this week says, "It is better to have a defined storyline. Stretching any show beyond a point makes it meaningless for the audience and the show's producers. If we made Mahakumbh an infinite series, it would have lost its charm."
Do actors feel that some concrete time must be given to shows to prove their worth to the target audience? As Chandni Bhagwanani shares, "It's really sad that lots of shows are ending abruptly because of poor TRPs. Shows take time to make an impact with the audience, so instead of pulling the plug off, the channel should give new shows some more time to settle."
However in the soapy world where TRPs decide ad revenue, numbers are important for survival of any show and nothing can change that!
Divya Kaushik,TNN | Jul 7, 2015, 12.00 AM IST
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