sony pal is not closing...but all serials will ending on feb 13--and sonypal will revamped and come with whole bunch of new sitcoms--
Sony Pal to bring curtains down on existing shows
MUMBAI: The media industry is abuzz with rumours. And the target this
time around is Sony Pal, the newly launched channel from the Multi
Screen Media (MSM) stable. If rumours are to be believed, the channel,
which went on air on 1 September 2014, has already sent notices to
producers and actors of the existing shows to wrap up by 13 February.
When quizzed about the rumours, Sony Pal and Sab TV senior EVP and business head Anooj Kapoor told Indiantelevision.com,
"We are currently drafting a press release, and the official statement
will come in the morning. You will know the exact status then."
As reported earlier by Indiantelevision.com,
the channel had said that it would be revamping its content owing to
the failure of a few of its shows, which did not connect with its target
audience. By the end of December, Sony Pal was airing only four shows,
of the nine that it had launched with.
The nine offerings were Simply Baatein produced by GR8 Entertainment and anchored by Raveena Tandon, Dil Hain Chota Sa Choti Si Asha, produced by SOL Productions and hosted by Ragini Khanna and Jay Soni, Shashi Productions' Ek Rishta Aisa Bhi, Miloni Films' Khushiyon Ki Gullakh Aashi, Singhasan Battisi by Creative Eye, Pia Basanti Re by Rashmi Sharma and Pawan Kumar, Tum Sath Ho Jab Apne produced by Sphere Origins, Sister Didi by DJ's Creative Unit and Yeh Dil Sun Raha Hain by Balaji Telefilms.
The channel had slashed its three and a half hours of original content
to two hours starting from primetime 7.30 pm to 9.30 pm. The current
running shows include Yeh Dil Sun Raha Hain, Singhasan Battisi, Ek Rishta Aisa Bhi and Sister Didi.
A producer on condition of anonymity said, "Yes, the channel is
undergoing a revamp and it will be back with new shows, post the Indian
Premiere League."
Many in the industry feel that Sony Pal was unable to differentiate its
content from the network's flagship channel - Sony Entertainment
Television. "The channel could come back with a more segmented content
with a hope to catch viewers' attention," added a media planner.
Kapoor, in an earlier interview to this website, had said, "When we went
out checking with our core TG (women GEC viewers) to what they found
right and not right with the channel in terms of content, the consumers
came up with very interesting answers which threw some pointers on what
core corrections were required."
"We are soon going to come back in the same slots, which have been shut
down with new programmes in terms of dailies and with consumer feedback
on-board. Hopefully, this time around we will go to the next level. We
are going to come back with exact consumer expectations as they have
articulated after viewing the channel," he had said.
Rumours are also rife that post the revamp, Sony Pal could move from being a pay channel to becoming a free to air channel.
http://www.indiantelevision.com/television/tv-channels/gecs/sony-pal-to-bring-curtains-down-on-existing-shows-150128
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