Posted:
Ranveer Singh turns Ranveer Ching for a Chinese food brand
Wednesday, 13 August 2014 - 6:25pm IST | Place: Mumbai | Agency: DNA Webdesk
The quirkier, more hatke it is, Ranveer Singh will do it. He signed with a condom brand recently and now. he's signed with a food brand which manufactures Chinese noodles and sauces.
The actor has also shot a music video choreographed by Ganesh Acharya and directed by Shaad Ali, where Ranveer sings, "I am Ranveer Ching!"
A source says, "The brief for Ranveer's look was to create a fantastical, magical wanderer who would literally come in and toss things up. Being a Chinese food brand, some Oriental detailing needed to be worked into the outfit, but also the sense of adventure, madness, exuberance, fun - basically everything that Ranveer is. They created a Shaolin chef meets steampunk meets The Mad Hatter meets the Wild West look. The whole look was done in distressed leather with hints of dusty gold. The highpoint was the hat that they made for Ranveer. The basic hat came from an old hat-making company in London. This hard-leather top hat we embellished with eccentric accessories from Chor Bazaar - things like a pair of original World War II motorbike glasses, a compass, collapsible telescope, postcards of old kings and celebrated army officers, medals of victory, clock faces, pins and feathers.
He wore this outfit with a pair of winged gold boots, a nod to Hermes - the Greek God of messages and good news. This was topped off by a pair of round yellow-glass sunglasses and a rakish red scarf."
The video hits the theatres on Friday along with Singham Returns.
Music has been composed by Shankar Ehsaan Loy for the advert and lyrics have been penned by Gulzar.
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