Posted:
No TRP&GRP Ratings for Next One Month
Yes , you heard us right , they will not be TRP ratings of show for next one month.
Well its a bit relief for TV shows, as they dont need to worry about their Serial scripts now.
Its a blackout of TAM TV ratings.
So for the next one month , No GRP and TRP ratings will be released by TAM.
According to the highly placed industry sources, TAM data will be reported on monthly basis, starting today, for 9 major networks "on their request". Also, their data will be reported in '000s instead of shares, which means CPT buying.
The networks include Star India (with Asianet, ESPN Star Sports), Multi Screen Media, Viacom18, TV18, Zee Network, Times Television Network, India TV, NDTV and a few more.
The BestMediaInfo report had pointed out that broadcasters were veering round to monthly TAM data, CPT based media buying and a threshold for niche channels.
Yes , you heard us right , they will not be TRP ratings of show for next one month.
Well its a bit relief for TV shows, as they dont need to worry about their Serial scripts now.
Its a blackout of TAM TV ratings.
So for the next one month , No GRP and TRP ratings will be released by TAM.
According to the highly placed industry sources, TAM data will be reported on monthly basis, starting today, for 9 major networks "on their request". Also, their data will be reported in '000s instead of shares, which means CPT buying.
The networks include Star India (with Asianet, ESPN Star Sports), Multi Screen Media, Viacom18, TV18, Zee Network, Times Television Network, India TV, NDTV and a few more.
The BestMediaInfo report had pointed out that broadcasters were veering round to monthly TAM data, CPT based media buying and a threshold for niche channels.
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