= Dabangg 2 = Discussion thread

Wednesday 20th December 2011 10.30 IST

Boxofficeindia.Com Trade Network

Dabangg 2 is almost certain to have a record opening. It may not have the opening day record as that depends on whether that day is holiday but over the three day period which is the best judge for an opening it will set a new high looking at the craze.

The difference on a non holiday is that today multiplexes have multiple shows and it is difficult to fill all shows to capacities especially in the metros while on a holiday it is possible. The first day single screen business will be similar to Ek Tha Tiger which opened on Independence Day holiday as single screens audiences have that craze to catch a film like Dabangg 2 on first day, holiday or no holiday.

There is most likely to be a shortfall in multiplexes on day one compared to Ek Tha Tiger as huge chunk of multiplex going audience has work commitments but if there is any film that can close the gap on a holiday and working day, it is Dabangg 2.

Till date no film has crossed 15 crore nett on an opening day which was not a holiday while the biggest holiday opening day is 31 crore nett which is huge 16 crore nett gap.

Dabangg 2 will cruise past 15 crore nett but the real question is can it go towards the 30 crore nett mark and make that holiday factor less important.

SRC

Thursday 20th December 2012 09.30 IST

Boxofficeindia.Com Trade Network

Dabangg 2 has had a fantastic advance as expected at both single screens and multiplexes. Single screens are phenomenal and they had to be as many exhibitors have paid MG's (Minimum Guarantee) as per the business that Ek The Tiger did at the cinema. In another words the exhibitors will only start to make money when the business surpasses the collections of Ek tha Tiger at their respective cinemas. This trend is very prevalent in many cities of UP like Meerut, Jhansi, Saharanpur etc.

The multiplexes also saw huge bookings yesterday (Wednesday) and no doubt today will also see excellent bookings. The film has record shows at multiplexes with some multiplexes going over 40 shows per day which will ensure a record number of tickets sold prior to release.

One key factor of the advance is that there are huge bookings for Sunday which means the families are really awaiting this film. There is always talk about the youth audience but eventually big box office is about the family audience and as there is going to be a huge family turnout on Sunday and if this audience has good of mouth then the sky will be the limit for Dabangg 2