Article-Another song based title

Long titles based on popular songs have become a norm on TV. After Bade Acche Laggte Hai, the latest serial to follow the song-based title is Iss Pyaar Ko Kya Naam Doon? The serial to be aired on Star Plus from June 6 has Sanaya Irani of Miley JabHum Tum fame and Barun Sobti of Baat Hamari Pakki playing the star-crossed lovers. AsKhushi and Arnav, they have diametrically-opposite ideologies. While Arnav is money-minded, Khushi is more principled and believes in the importance of relationships. Says Suzana Ghai, Creative Director - Fiction, STAR Plus, "Iss Pyaar Ko Kya Naam Doon? is a contemporary love story and we are confident that viewers will find the story engaging and will keep craving to know if the innocent Khushi and the ruthless Arnav will find love in each other against the odds of their contrasting personalities." Few episodes of the serial, which is to be aired at 8pm have been shot in Lucknow.

@screenindia.com