70% authentic mixes with 30% replicas
Brand consumption is itself a mind war. When designer clothes are on peasant laborers, people believe they are fakes even though they are authentic; but when designer clothes are on celebrities, people believe they are authentic even though they are actually replica. This is not debasing anyone, for the society itself is like this. Whether it is real or fake, you know it well.
Miss Wong who works for a foreign company situated in Wan See Rd. is a fan of designer brands to the quick. Because of her job, she has to meet varied VIPs, and her purse often gets lighter after her purchase of designer items.
She tells the reporter that she has been to outlet before and the experience is not pleased: clothes for sale pile up in carts, the pieces you lay eyes upon can't be tried on, noisy crowds everywhere, sometimes you find problems with items you just buy but can't return, and sometimes you dare not to wear the clothes you buy at outlets to meet your clients although the brand is real and the piece is low'the design is outdated. So she finds a way to save money that is to supplement the authentic designer handbag with some Grade UltrA replicas in season to complete the whole look.
She often goes to replica market, wholesale markets and small fashion houses for Grade A replicas with her girl friends. With her taste and knowledge about brands, her picks are not general replicas, and most of them are Grade UltrA or even 1:1 imitation that cost hundreds.
"There is no denial that I like designer brands, but as my financial capability at the present can't support me to buy every designer item I like, so most of my collections are authentic, but I will also buy replica accessories to supplement my wardrobe. The ratio is about70% authentic mixes with 30% replicas", says Miss Wong. She buys authentic Louis Vuitton handbag, Chanel shoes and some accessories, but meanwhile she also buys Grade UltrA replica designer items. When she needs to attend formal occasions, she will dress up in authentic designer pieces only; and when the events she has to attend is less formal and much casual, she chooses to dress in authentic designer clothes, and for accessories like shoes and handbag she will go for Grade UltrA replicas, because this can prevent authentic items from scratches and dirt in daily use. What's more, judging from her temperament and dressing style, even adepts knowing every top brand well cannot necessarily look through her tricks. So buying replica handbags is a good way to save money and at the same time can fulfill one's designer brand fantasy.
Consumption interpretation:
These people usually have certain high income and social status, and are very possessive for designer brands and know the brand cultures and backgrounds well. In other words, they have already entered into the luxury ring, and are used to consume designer brands, and they can only see those few brands in their minds when they are about to shop. And they are the freshness covet sort. They will follow suit if their friends buy replicas. But sometimes they do feel guilty and feel lack in confidence, since the consumption of designer goods itself is a mind war. How can you hold your head high if you think you are using fakes?
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