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The picture is often of a guy and a girl, both stunning and looking like they might kiss at any moment. Don't dismiss them so fast - just so you know, romance novels are extremely popular - they continually are the most sold fiction genre .

9.5% of readership of romance fiction consists of men - maybe they want to figure women out, and if so, these men are smart.

These books are candy for women's brains. The reader can live vicariously through the heroine and fall in love with the hero, but without any of the consequence. She's not cheating on her husband (most readers are married) because it's just a novel. She isn't at risk of becoming pregnant, but she can imagine the seduction by the hero. She gets the thrill, the rush, of falling in love, all for a few dollars.

Authors of these books seem to know this because they rarely describe the heroine in much detail. Presumably, they want to allow the reader to get into the shoes of the heroine with some ease. The heroine often sees herself as average in appearance, although the hero thinks she is incredibly attractive. She is loyal to her friends and family, but at the same time, independent enough to make decisions, which the hero likes. It goes on and on, but you get the point. She's supposed to be an average woman who the hero thinks is amazing and special, and he can't help but fall in love with her. He resists it, but she's just too much and he readily decides that she's 'the one.' The plot, then, usually revolves around her trying to decide if he's Mr. Right.

The hero, in contrast, is described in immense detail. The colour of his eyes, his height, his desirable athletic body, his clothing choices (which he always looks good in, according to the heroine), his confidence and masculinity, the way he moves his face, his voice...it's all there, laid out so that the reader can see this man in her mind. So, these books tell us that women most want a certain type of man - an attractive one. Science and common sense has been telling us that already, so nothing new there. They also tell us what sort of personality features they want, or how a good mate's voice should sound, and interestingly, these descriptions fit well with the scientific literature on women's mate preferences.

The real magic of these books, at least in the analyses I've done, is how the hero changes. He starts off gruff, rude, arrogant, and cold, but with fantastic looks. In the middle of the book, he tries to prove that he's good enough for her, and that he's changed to meet her criteria. Something happens by the end of the 180 or so pages, and he turns into a man who wants to settle down and have a few children in a monogamous relationship. He's happy to be loyal and adore the heroine for the rest of their lives.

So, basically, women are reading stories where they meet a 'bad boy' or cad and then he manages to turn around and become a doting dad. She gets the best of both worlds! And the way that this dual-hero is solved for readers is the hero claims that he's loved the heroine since the very start, and that reason he had to behave so badly was to hide the fact that he was overwhelmed by his love for her. Either that, or she made him see the error in his ways.

What woman doesn't swoon at this? What woman can resist wanting a daring, confident, attractive man who also is so deeply in love with her that he can't even look at another woman? And he wants to marry her, on top of it all. She's having her cake and eating it too. She gets all the benefits without any of the costs. The cad won't expect hot, casual sexand then take off- he becomes the dad, who, given his history, isn't boring.

source : google

Here is the general research . Please discuss your reasons for watching or reading romance ??