The Indian Premier League managed to have the biggest average audience yesterday amongst Asian TV shows, according to exclusive data obtained by BizAsia.
While, the primetime shows on Asian TV channels remained unaffected – the IPL ruled the 4.5 hour telecast during the afternoon from 15:00. Broadcaster, ITV4 attracted 255,000 – peaking at 417,400 viewers.
Later on in the evening, 'Diya Aur Baati Hum' was back on top on Star Plus with 247,600 viewers, followed by 'Pyar Ka Dard Hai' with 213,600 at 22:00 and 'SaraswatiChandra' at 19:30 with 202,500.