GR8 Mag Review of JIKN

The Review

Another Ace by Anushka Images:

The famed makers of such path-breaking Programmes as, 'Shot-Gun Shoot', 'Making of a Legend', 'Guftagu with Javed Akhtar' and so on, Anushka Images Pvt. Ltd. are coming up with another sterling Show at Zee TV – 'Jeena Isi Ka Naam Hai'.

This Show already has an identity of its own. Now, it is being reinvented and refurbished in a newer, younger and peppier Avatar by Anushka Images. Says Producer Shashi Ranjan:

'It is true that 'Jeena Isi Ka Naam Hai' has been known to the viewers, but they will be truly surprised by the Show, this time. Yes, it carries the same name and broadly speaking, a likewise format, but it is an entirely different Programme the viewers are going to see this time. The USP of the Show, in this stint, will be its youthful zing that is sure to buoy the viewers up to new delights. Another marked feature is going to be the special spotlight on Television Stars that the Show will carry. It will be an up, close and personal encounter with the ones who, today, are part of myriads of households, all across the country. That way, we can say that the Show will be Television's peep into its own Stars to mirror and prove to the world that – Jeena Isi Ka Naam Hai.'

Of course, the entire spectrum of the Show will consist of personalities from all the other walks of life also, e.g. Films, Arts, Sports, Public life etc. However, the basic fibre of the Show will always be studded with delicious nuggets of a Celebrity's life.

To be anchored by the irrepressible Roshan Abbas, 'Jeena Isi Ka Naam Hai' is sure to be a treat for the viewers that they will cherish for long.