|
|
| Launch barometer reports the performance of new launches over their first six episodes. Cumulative reach for a given episode indicates the percentage of people who have seen the program at least once till that episode. |
| |
| Target Group: 4 years+ , Individuals, C&S homes |
| New Launches |
Date of 1st
Episode |
Days of
Telecast |
Viewership
Metrics |
Episode |
| 1 |
2 |
3 |
4 |
5 |
6 |
| |
|
|
|
|
|
|
|
|
|
| Betiyaan Apni Yaa Paraaya Dhan (Star One) |
10 Oct.'06 |
Tue-Thu |
R% |
0.3 |
0.3 |
|
|
|
|
| Cum reach % |
1.1 |
1.9 |
|
|
|
|
| Saathii Re (Star One) |
10 Oct.'06 |
Tue-Thu |
R% |
0.2 |
0.2 |
|
|
|
|
| Cum reach % |
1.2 |
1.9 |
|
|
|
|
| Kaajjal Sabbki Aankhon Mein Basi (Sony) |
09 Oct.'06 |
Mon-Thu |
R% |
1.0 |
0.6 |
0.8 |
|
|
|
| Cum reach % |
2.7 |
4.2 |
5.3 |
|
|
|
| Nach Baliye 2 (Star One) |
25 Sep.'06 |
Mon |
R% |
2.0 |
1.9 |
1.9 |
|
|
|
| Cum reach % |
6.3 |
9.9 |
12.5 |
|
|
|
| Mera Star Superstar (Star Plus) |
08 Sep.'06 |
Fri |
R% |
0.9 |
1.3 |
1.3 |
1.0 |
1.1 |
|
| Cum reach % |
4.8 |
9.0 |
12.0 |
14.5 |
17.1 |
| |
| |
| Target Group: C&S Homes, College Student, SEC ABC |
| New Launches |
Date of 1st
Episode |
Days of
Telecast |
Viewership
Metrics |
Episode |
| 1 |
2 |
3 |
4 |
5 |
6 |
| |
|
|
|
|
|
|
|
|
|
| Betiyaan Apni Yaa Paraaya Dhan (Star One) |
10 Oct.'06 |
Tue-Thu |
R% |
0.4 |
0.1 |
|
|
|
|
| Cum reach % |
1.5 |
2.0 |
|
|
|
|
| Saathii Re (Star One) |
10 Oct.'06 |
Tue-Thu |
R% |
0.4 |
0.3 |
|
|
|
|
| Cum reach % |
2.2 |
3.0 |
|
|
|
|
| Kaajjal Sabbki Aankhon Mein Basi (Sony) |
09 Oct.'06 |
Mon-Thu |
R% |
1.0 |
0.5 |
0.5 |
|
|
|
| Cum reach % |
1.8 |
4.1 |
5.3 |
|
|
|
| Nach Baliye 2 (Star One) |
25 Sep.'06 |
Mon |
R% |
2.6 |
3.4 |
3.0 |
|
|
|
| Cum reach % |
7.1 |
11.7 |
14.1 |
|
|
|
| Mera Star Superstar (Star Plus) |
08 Sep.'06 |
Fri |
R% |
1.1 |
1.0 |
0.7 |
1.1 |
1.4 |
|
| Cum reach % |
4.6 |
7.8 |
11.8 |
14.2 |
17.3 |
| |
| |
|
Target Group: C&S Homes, CWE, SEC ABC |
| New Launches |
Date of 1st
Episode |
Days of
Telecast |
Viewership
Metrics |
Episode |
| 1 |
2 |
3 |
4 |
5 |
6 |
| |
|
|
|
|
|
|
|
|
|
| Betiyaan Apni Yaa Paraaya Dhan (Star One) |
10 Oct.'06 |
Tue-Thu |
R% |
0.5 |
0.5 |
|
|
|
|
| Cum reach % |
1.3 |
2.3 |
|
|
|
|
| Saathii Re (Star One) |
10 Oct.'06 |
Tue-Thu |
R% |
0.3 |
0.3 |
|
|
|
|
| Cum reach % |
1.6 |
2.4 |
|
|
|
|
| Kaajjal Sabbki Aankhon Mein Basi (Sony) |
09 Oct.'06 |
Mon-Thu |
R% |
0.9 |
0.7 |
0.5 |
|
|
|
| Cum reach % |
1.9 |
3.8 |
4.5 |
|
|
|
| Nach Baliye 2 (Star One) |
25 Sep.'06 |
Mon |
R% |
2.3 |
2.1 |
2.0 |
|
|
|
| Cum reach % |
7.5 |
12.1 |
15.4 |
|
|
|
| Mera Star Superstar (Star Plus) |
08 Sep.'06 |
Fri |
R% |
0.7 |
1.6 |
1.4 |
0.9 |
1.1 |
|
| Cum reach % |
4.2 |
9.0 |
12.4 |
14.7 |
17.5 |
| |
| |
|
Target Group: C&S Homes, HW, SEC ABC with Children in HH |
| New Launches |
Date of 1st
Episode |
Days of
Telecast |
Viewership
Metrics |
Episode |
| 1 |
2 |
3 |
4 |
5 |
6 |
| |
|
|
|
|
|
|
|
|
|
| Betiyaan Apni Yaa Paraaya Dhan (Star One) |
10 Oct.'06 |
Tue-Thu |
R% |
0.5 |
0.4 |
|
|
|
|
| Cum reach % |
1.8 |
2.4 |
|
|
|
|
| Saathii Re (Star One) |
10 Oct.'06 |
Tue-Thu |
R% |
0.1 |
0.3 |
|
|
|
|
| Cum reach % |
1.7 |
2.3 |
|
|
|
|
| Kaajjal Sabbki Aankhon Mein Basi (Sony) |
09 Oct.'06 |
Mon-Thu |
R% |
0.8 |
0.7 |
0.6 |
|
|
|
| Cum reach % |
1.7 |
3.9 |
5.0 |
|
|
|
| Nach Baliye 2 (Star One) |
25 Sep.'06 |
Mon |
R% |
3.1 |
1.8 |
2.1 |
|
|
|
| Cum reach % |
7.4 |
11.7 |
14.5 |
|
|
|
| Mera Star Superstar (Star Plus) |
08 Sep.'06 |
Fri |
R% |
0.5 |
1.7 |
1.9 |
1.5 |
1.1 |
|
| Cum reach % |
4.3 |
9.1 |
13.9 |
16.6 |
19.8 |
| |
| |
|
Target Group: C&S Homes, HW, SEC ABC |
| New Launches |
Date of 1st
Episode |
Days of
Telecast |
Viewership
Metrics |
Episode |
| 1 |
2 |
3 |
4 |
5 |
6 |
| |
|
|
|
|
|
|
|
|
|
| Betiyaan Apni Yaa Paraaya Dhan (Star One) |
10 Oct.'06 |
Tue-Thu |
R% |
0.6 |
0.4 |
|
|
|
|
| Cum reach % |
2.0 |
2.9 |
|
|
|
|
| Saathii Re (Star One) |
10 Oct.'06 |
Tue-Thu |
R% |
0.2 |
0.3 |
|
|
|
|
| Cum reach % |
1.8 |
2.6 |
|
|
|
|
| Kaajjal Sabbki Aankhon Mein Basi (Sony) |
09 Oct.'06 |
Mon-Thu |
R% |
1.1 |
0.7 |
0.6 |
|
|
|
| Cum reach % |
2.4 |
4.3 |
5.4 |
|
|
|
| Nach Baliye 2 (Star One) |
25 Sep.'06 |
Mon |
R% |
3.1 |
2.5 |
2.4 |
|
|
|
| Cum reach % |
8.5 |
13.4 |
16.3 |
|
|
|
| Mera Star Superstar (Star Plus) |
08 Sep.'06 |
Fri |
R% |
1.1 |
1.8 |
1.8 |
1.3 |
1.3 |
|
| Cum reach % |
6.2 |
11.5 |
15.4 |
17.9 |
21.0 |
| |
| |
| The archives of 'Yesterday' can be accessed by the subscribers of aMap services at http://172.20.46.50/yesterday/ using their VPN account. |
|
http://www.audiencemap.com/yesterday.htm |
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