Launch barometer reports the performance of new launches over their first six episodes. Cumulative reach for a given episode indicates the percentage of people who have seen the program at least once till that episode.
Target Group: 4 years+ , Individuals, C&S homes
New Launches
Date of 1st Episode
Days of Telecast
Viewership Metrics
Episode
1
2
3
4
5
6
Ghar Ki Lakshmi Betiyann (Zee TV)
25 Sep.'06
Mon-Thu
R%
1.4
2.1
2.1
Cum reach %
3.5
6.2
8.6
Nach Baliye 2 (Star One)
25 Sep.'06
Mon
R%
2.0
Cum reach %
6.3
Benakaab (Star News)
09 Sep.'06
Sat-Sun
R%
0.3
0.4
0.1
0.1
0.1
Cum reach %
0.8
2.4
2.9
3.3
3.7
Mera Star Superstar (Star Plus)
08 Sep.'06
Fri
R%
0.9
1.3
1.3
Cum reach %
4.8
9.0
12.0
Jhalak Dikhhla Jaa (Sony)
07 Sep.'06
Wed-Thu
R%
1.3
0.9
1.4
1.2
1.0
0.7
Cum reach %
3.6
6.2
8.8
10.8
12.3
13.9
Chamatkar (DD1 National)
03 Sep.'06
Sun
R%
0.2
0.3
0.2
0.2
Cum reach %
0.4
0.9
1.6
2.0
Target Group: C&S Homes, College Student, SEC ABC
New Launches
Date of 1st Episode
Days of Telecast
Viewership Metrics
Episode
1
2
3
4
5
6
Ghar Ki Lakshmi Betiyann (Zee TV)
25 Sep.'06
Mon-Thu
R%
1.8
2.5
3.0
Cum reach %
5.1
7.6
10.9
Nach Baliye 2 (Star One)
25 Sep.'06
Mon
R%
2.6
Cum reach %
7.1
Benakaab (Star News)
09 Sep.'06
Sat-Sun
R%
0.2
0.6
0.3
0.0
0.1
Cum reach %
0.7
1.7
2.5
2.6
3.1
Mera Star Superstar (Star Plus)
08 Sep.'06
Fri
R%
1.1
1.0
0.7
Cum reach %
4.6
7.8
11.8
Jhalak Dikhhla Jaa (Sony)
07 Sep.'06
Wed-Thu
R%
2.3
1.3
1.6
2.0
1.2
0.9
Cum reach %
7.0
9.6
11.9
15.2
17.0
18.8
Chamatkar (DD1 National)
03 Sep.'06
Sun
R%
0.0
0.0
0.0
0.0
Cum reach %
0.1
0.2
0.4
0.6
Target Group: C&S Homes, CWE, SEC ABC
New Launches
Date of 1st Episode
Days of Telecast
Viewership Metrics
Episode
1
2
3
4
5
6
Ghar Ki Lakshmi Betiyann (Zee TV)
25 Sep.'06
Mon-Thu
R%
1.2
2.5
2.0
Cum reach %
3.9
7.7
10.5
Nach Baliye 2 (Star One)
25 Sep.'06
Mon
R%
2.3
Cum reach %
7.5
Benakaab (Star News)
09 Sep.'06
Sat-Sun
R%
0.3
0.6
0.1
0.3
0.2
Cum reach %
1.2
3.5
3.5
4.3
5.2
Mera Star Superstar (Star Plus)
08 Sep.'06
Fri
R%
0.7
1.6
1.4
Cum reach %
4.2
9.0
12.4
Jhalak Dikhhla Jaa (Sony)
07 Sep.'06
Wed-Thu
R%
1.8
1.3
1.3
1.5
1.3
1.2
Cum reach %
4.6
7.6
11.0
13.5
15.3
17.4
Chamatkar (DD1 National)
03 Sep.'06
Sun
R%
0.3
0.2
0.1
0.2
Cum reach %
0.7
1.2
1.9
2.3
Target Group: C&S Homes, HW, SEC ABC with Children in HH
New Launches
Date of 1st Episode
Days of Telecast
Viewership Metrics
Episode
1
2
3
4
5
6
Ghar Ki Lakshmi Betiyann (Zee TV)
25 Sep.'06
Mon-Thu
R%
3.4
3.3
3.8
Cum reach %
5.5
10.6
13.5
Nach Baliye 2 (Star One)
25 Sep.'06
Mon
R%
3.1
Cum reach %
7.4
Benakaab (Star News)
09 Sep.'06
Sat-Sun
R%
0.2
0.3
0.1
0.1
0.1
Cum reach %
0.9
2.5
3.4
4.0
4.6
Mera Star Superstar (Star Plus)
08 Sep.'06
Fri
R%
0.5
1.7
1.9
Cum reach %
4.3
9.1
13.9
Jhalak Dikhhla Jaa (Sony)
07 Sep.'06
Wed-Thu
R%
1.6
1.0
1.5
0.9
1.1
0.9
Cum reach %
4.2
6.9
10.7
12.2
14.3
16.4
Chamatkar (DD1 National)
03 Sep.'06
Sun
R%
0.5
0.2
0.1
0.1
Cum reach %
0.8
1.3
2.4
2.8
Target Group: C&S Homes, HW, SEC ABC
New Launches
Date of 1st Episode
Days of Telecast
Viewership Metrics
Episode
1
2
3
4
5
6
Ghar Ki Lakshmi Betiyann (Zee TV)
25 Sep.'06
Mon-Thu
R%
2.8
3.1
3.6
Cum reach %
5.4
9.9
13.6
Nach Baliye 2 (Star One)
25 Sep.'06
Mon
R%
3.1
Cum reach %
8.5
Benakaab (Star News)
09 Sep.'06
Sat-Sun
R%
0.2
0.5
0.2
0.2
0.1
Cum reach %
0.9
2.6
3.4
4.2
5.0
Mera Star Superstar (Star Plus)
08 Sep.'06
Fri
R%
1.1
1.8
1.8
Cum reach %
6.2
11.5
15.4
Jhalak Dikhhla Jaa (Sony)
07 Sep.'06
Wed-Thu
R%
2.0
1.5
1.7
1.2
1.0
1.1
Cum reach %
5.6
8.7
12.2
14.3
16.3
18.6
Chamatkar (DD1 National)
03 Sep.'06
Sun
R%
0.3
0.2
0.2
0.1
Cum reach %
0.6
1.0
2.2
2.7
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