Sony lines up afternoon fare;repace JJKN

Sony Entertainment Television (SET) India is now looking at strengthening its afternoon band, which so far aired repeats of prime time shows. Starting 15 May, two new shows will be launched between 1 and 2 pm in the 'Nayi Dopahar' band.

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Kabhie To Nazar Milao from the UTV stable will air from Monday to Thursday at 1 pm, whereas Rishton Di Dorr produced by Sri Adhikari Brothers will air at 1:30 pm. The afternoon band will, however, continue to telecast repeats of prime time shows from 12 to 1 pm (Ek Ladki Anjaani Si and Kaisa Ye Pyaar Hai) and from 2 to 3 pm (Thodi Khushi Thoda Gham and Aisa Desh Hai Mera).

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"The idea was to consolidate the all day GRPs of the channels and hence we have introduced fresh programming in the 'Nayi Dophar' band, which will help us achieve that," says SET India COO NP Singh.