Money Zee made from SRGMP

On an average, a popular reality television show gets about 7 million cell phone text messages each episode.

At Rs 4 per SMS, that adds up to Rs 28 million per episode.

Over a year (52 weeks), that is an astounding Rs 1,460 million.

On a 50:50 split between the channel and the mobile operator, that works out to Rs 730 million to the channel.

All that money from just one reality show.

To get the SMSs in, they will motivate, inspire, incite, instigate and also lure you.

Source http://ia.rediff.com/movies/2006/feb/24mperi.htm

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No wonder they didn't count internet voting and on 3 crore vote from EAST, it must be a huge amount of money for everyone.Some of the poor telephone booth people got good business for Debojit

SRGMP Challenge 2K5 was big successful business, hats off to GS.

No wonder Subhas Chandra falls within top 10 India's billionaire