Boman Irani will endorse Saffola

Actor Boman Irani has been appointed as brand ambassador for Saffola Salt by the Premium edible oil and healthcare brand Saffola.

However, this ad will be similar to the Saffola's other commercials which is created by the McCann Erickson. Category Head, Marico Ltd. R Chandraseker explained that for his outrageously funny persona and ability to captivate audiences, there could be no one better than Boman to depict Albert Pinto of our commercial. Through him they want to convey the message of switching to a healthier salt to manage blood pressure and resultant anger.

The campaign will be out on 26th of this month.