Latest TAM ratings- DID @ 4.13 TVR

GEC watch: STAR gains; Zee 30 GRPs away from Colors

From the fight for No. 1, the battle seems to have shifted to the No. 2 position, with Zee gearing up to reclaim its 2nd position in the general entertainment channel (GEC) space. Though it hasn't increased its GRPs in the latest week, the loss of GRPs by Colors has given Zee an advantage. The top three channels in Week 8 as per TAM data are STAR Plus, Colors and Zee TV.

STAR Plus has increased its GRPs from 278 in Week 7 to 302 in Week 8. In the latest week, the channel has increased its share by 3 percentage points and stands at 27 per cent. While its top rated show, Bidayi, has managed to garner a TVR of 6.7, Yeh Rishta Kya Kehlata Hai, which has recorded a TVR of 6.2, is climbing the popularity charts and is the third most watched show on Hindi GECs. STAR Plus also aired the Hindi movie, Singh is Kinng, on Saturday ' which fetched a rating of 3.3.

Colors has seen a decline in GRPs over the last week, from 259 to 234. Its channel share has been reduced by 1 percentage points and currently stands at 21 per cent. Balika Vadhu continues to be the most watched programme on the channel with a TVR of 7.2.

Zee TV's GRPs have remained more or less unchanged. In Week 8, with 204 GRPs, the channel's relative share in the GEC pie stands at 18 per cent, same as last week. Its reality dance show, Dance India Dance, is getting popular by the day. The latest week TVR for the show is 4.13. Three of its shows feature in the Top 10 programmes list.

Sony is at a distant No. 4 with 75 GRPs. Its channel share stands at 7 per cent. It has retained its position from last week, followed by NDTV Imagine, which has grabbed a share of 6 per cent. Its GRPs have risen from 62 in Week 7 to 73 in Week 8. STAR One, with 61 GRPs, has garnered a 5 per cent share of the GEC pie.

Both SaharaOne and SAB have garnered 4 per cent share each, and 49 and 45 GRPs respectively. STAR Utsav has managed a 3 per cent share, followed by 9X and DD1, which have both garnered 2 per cent shares.

Among the few most watched programmes are Jai Shri Krishna and Uttaran on Colors; Kis Desh Mein Hai Meraa Dil on STAR Plus; and Betiyann Ghar Ki Lakshmi and Chhoti Bahu on Zee.

Source : afaqs