Article Nach Blaiye starts 17th Oct

MUMBAI: After a three year partnership with Garnier Frutics, Star Plus' celebrity dance show, Nach Baliye has a new sponsor in Pantene. What's more, the channel has roped in Arjun Rampal, Farah Khan and Karsima Kapur for an astronomical sum of about Rs 60 million (Rs 6 crores) to judge this reality show.

Nach Baliye in its fourth year, will be called Pantene Presets Nach Baliye 4 and is being launched 17 October at 8 pm. It will be aired every Friday and Saturday.

If sources in the Star Plus camp are to be believed, then Pantene has paid up a whopping Rs 100 million (Rs 10 crores) for this association. The channel is hopeful to rake in about Rs 500 - 700 million (Rs 50 - 70 crores) from Nach Baliye 4.

The show has been produced by Wizcraft and would see 12 celebrity couples dancing to win the coveted title of Nach Baliye 4.

Also to add a twist in the tale, Juhi Parmar along with Sachin Shroff would make a wild card entry at a point in the show.

It may be recalled that Juhi made a wild card entry in Sony's reality show Comedy Circus on Sony along with VIP and the duo walked away with the winning title.