To get a real picture of how the content is actually working, it is important to integrate TV ratings and digital consumption.
But where the challenge is that multiple agencies will come up with different ratings and that will be a chaos, unless they build a system that has all the integrated numbers.
TRPs decide advertising rates which is in crores. Don't just think ki TV shows, TRPs is for everything that is on the television. Any abrupt move will affect broadcasters, advertisers, and agencies involved.
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