Look big boss on colors at 10pm slot ended on Jan 28th. We are into 4th week now
It was such a good opportunity for Z, ph & writers to attract lot of those colors family viewers towards KMTMG from Jan 29th onwards, but they were grossly unprepared. This needed some progressive and attractive promos & campaigns highlighting MORE of how Amruta & Bhavani fight back in life against odds, infusing some positivity.
And accordingly write, make and cut episodes filling some hope for future, in order to retain new viewers.
Feel it's a lost opportunity now. Few colors 10pm viewers seemingly went to try Anupama's America track on SP.
When snobbish Ahuja's and egoistic Virat, their pent house events and artificiality have LOW connectivity from already existing old Kmtmg viewers?
how can their mental, cynical, over dramatic, abusive negativity catch eye balls of new viewers in last few weeks?
its again lack of commonsense..
All said and done, while some may find few scenes boring it's Chitnis family emotions & real bondings
with a hope that strong Amruta may make a positive comeback is what still has some viewers retained. Hence gross viewership & weekly ratings haven't seen big fall.
... Virat wanted to make it a public one at home... fortunately she gets an sms just before she does. (unexpected and thank you for that) A new job at Delhi... Ruia finances. 
Is this 'her punishment'. She could have easily removed the earrings as soon as Aaji closed the door, yet she had to stop the kachre Wali and search for the earring box.
And got a headache from their asinine dialogues.
What a 3rd grade, hopeless family. What were they even awarded the ZRA for ?