We know prime time daily serials work mostly on TV due to appointment based viewing of Indian families for those 20-22 mins excluding ad breaks. TV serials are still written, designed, created, edited and telecast for daily viewing experience plus for bringing regular ad revenues to channels, they aren't planned for binge watching online like web series, short films or OTT films.
Some channels marketing strategy of airing 45-60 mins special maha episodes week days on TV with some hype can get audience reception for once in a while, but not daily.
Its proven that weekend fictions or non-fictions with 45-60 mins content may work better, probably because people have more leisure time to sit & relax before TV, but not all daily serials can work for that length as engagement levels of regular viewers plus time available may be lesser, to demand such concentration from them.😳 Also post covid lock down, attention spans have majorly come down. Urban/Semi urban viewers have more options to change TV remote often or immerse head into their smart phones/tabs or switch to ott platforms.
Also on which channel & what time slot daily serials get telecast, decide the magnitude of reception they may receive. A large section of viewers ONLY watch Star channels & pay for them whether monthly or yearly. Similarly there are some old time loyal viewers of Zee who watch only serials that channel airs, it doesn't matter what airs. 😆
Even if there is NO great story, most generic viewers sit & watch serials episode by episode for key characters, leads chemistry, or plots buildup, some twists even with or without ott drama when there's some connection felt to root for some characters, along with some anticipation elements to look forward to.
There may be people like me who are choosy, so hardly watch any other hindi daily serials currently on air on GECs. KA has its own loop holes, few disconnect's with some unconvincing plots, casting & characters. 😛 we voice our opinions & observations be it here or on SM.
But when KA still has some story left, more anticipation elements to check for, has leads with flaws & baggage's who are portrayed by some fine performers onscreen, above all it being a finite series, KA still garners some attention to keep watching.😎 Till its content or characters annoy terribly or give a disgust feeling regularly to stop watching, people like me may continue to give KA a try.
Edited by LAV2725 - 2 years ago