Originally posted by: natkhat_angel
The track is just to sustain TRP during IPL and after. 
HotStar is in hot water because they’ve lost IPL rights to Jiocinema.
But IPL also shows up on Star Sports which is a sister channel, so I don’t think that makes a huge difference. 
The idea is to have a storyline which makes the aunties come back to watching the show regularly once IPL ends. World Cup comes once a very 4 years, and people are invested only in Indian matches - it’s less of a hassle than yearly IPL.
Nothing major is going to happen all through out, it’ll be a slow drawn out track to increase episode numbers. Similar tracks in Anu, Relationship, Tamarind etc. We’ll know what happens to Illusion, Boat, Patience and Truth once IPL ends. Only then can they actually judge the TRP. It has fallen for Relationship and Tamarind already, so that will lead to faster tracks in those shows, I’m guessing. High points in all shows will happen after IPL ends to bring back the audience. Reconciliation etc etc. 
HA is a bigger actor than newbie in Tamarind or Boat in Relationship - their MLs are more popular both offline and online because they have done more shows. NB’s online fandom has decreased due to offscreen drama so that might factor in too. Aunties ka kuch nahi pata. My aunt calls Viru Chichora - not even angrily, but like a nick name. 😆
But aunties also like Ghum Ganja so much that no matter what cr@p they show, the TRP is same - wohi nahi samajh aaya hai aaj tak mujhe?!! 😆
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