When I saw 0.3 as the opening trp of Appnapan, I immediately knew the show would not survive long.
Then, I checked Nikvi's social media following. It was very poor compared to many tv stars. Nikvi or Appnapan hardly had any buzz on Twitter - just a handful of posts. Plus, #Nikvi never featured as a popular tag of the week ever.
The only way Appnapan could marginally improve its tv trp or online trp was a powerful storyline. But, story started dipping with every passing episode and completely deteriorated with Sonali's entry, throwing it out of online charts. TV trp also fell to a 0.2 in certain weeks.
The screenplay screamed the trp pressures imposed by the channel on makers & writers. The scenes were so disjoint and incoherent. In a short story of 5 months, how many times the writers themselves debunked the facts they established in the earlier episodes.
With so many red flags all along, how was Appnapan going to survive? On a few lakhs of rupees earned weekly. Impossible. Even a simple tv show requires close to a monthly production cost of over Rs 1cr.
Lastly, the losses caused by COVID have been so high that all channels have become brutal when it comes to axing shows.